Terminator, Edge of Tomorrow, Annihilation Earth, Sonic the Hedgehog – these are just some of the films set in a futuristic, often apocalyptic 2020. We are literally living in the future now – albeit one with less dystopia and silver lame fabric than envisioned. However, some of the latest innovations when it comes to design and marketing are so sophisticated they have a futuristic feel to them. Here are a few of our favourites…
Mood marketing
We’ve always known that getting the right message to the right person at the right time is key to successful marketing campaigns, but as technology evolves this becomes hyper-personalised, as this article in Social Media Today attests to. It uses the new technology in Westfield Shopping Centre as an example. Surveillance cameras track shoppers and record their demographics and their mood so that relevant adverts can be flashed up on billboards as they pass by.
We might assume that hyper personalization would be most prominent online but it is increasingly being used in cross-over media. And we can help with all of it, from digital advertising to brochures and flyers based on abandoned online shopping items or personalised catalogues.
Meaningful Marketing
Whilst 2020 is not quite as apocalyptic as the film industry envisioned, things aren’t exactly rosy either – with climate change, president impeachment and foodbank use hitting the headlines every day. For many years organisations have been ‘doing their bit’ to give back and help their communities but recently, terms like ‘green washing’ and wider understanding of sustainability targets have meant that brands need to go further now to win people over. It is not enough to run one-off sustainability or charity initiatives. Companies need to build these things into their values and demonstrate them on a day-to-day basis.
If you want your customers to know that they are working with an ethical brand in 2020, we can help you with everything from eco-friendly direct mail to advertising using design that makes your values loud and clear.
Brand exclusivity
In this brilliant Design Week article on design in 2020, Astrid Stavro writes about the climate change activism group Extinction Rebellion and how they have taken a strong branding but anti-merchandising approach by encouraging people to bring along their own items which the iconic logo can be printed onto. Although this is an extreme example, exclusivity for brands has been a trend that has been occurring for a number of years: swapping ‘loyalty cards’ for ‘club membership’ is a widely used example. The marketing activity – sending regular customers offers that will appeal to them – is very similar but the feel is much more exclusive and personal.
Whether you need high quality print for exclusive member offers or a dynamic brand that remains by the people, for the people – we can help you.
The future is now and we can’t wait to see what you do with it! Whatever you need, when it comes to design, print and web we’ve always been ahead of our time. Call us on 0208 590 0922 or email us at info@marcomedia.co.uk and let’s start predicting your future.