September 27, 2021

Are you being represented in design? Maybe it’s time to try a new designer

Are you being represented in design? Maybe it’s time to try a new designer

We’ve blogged in the past about how proud we are of the diversity of our team (and our work) and also how passionate we are about developing new talent in design, print and web – particularly giving opportunities to new designers who are struggling to get a foot in the door of our highly competitive sector. So we were excited to read that the Design Museum has launched a hub for under-represented entrepreneurs…


For people who have felt “locked out”

The hub is an eight-week course established to give opportunities to design-led start-ups and entrepreneurs who have previously felt “locked-out” of the design sector – for example, people from low-income backgrounds (£800 is offered each month to cover participants’ personal costs), people who are disabled or identify as neurodivergent. As explained in the promotional video for the initiative, design affects us all – from the shoes we put on our feet to the way we get from A to B – so it’s important that everyone is represented in design.


Are you representative of your industry?

Over the years, we’ve worked with clients in all sectors from all backgrounds. And we’re proud to have worked with many people who are bucking the trend in their industry. The design industry, for example, is predominantly male but over half of our team of design, print and web creatives are female – and that is part of our story. It’s also the reason why some clients choose to work with us. If being different is a part of your story, perhaps we can help you shout about it.


And does your industry represent you?

Many of our clients find their niche by appealing to customers like themselves and ‘speaking their language.’ If you feel underrepresented in your sector, we can help you use this to your advantage in your marketing with images that represent your peer group or demographically targeted advertising, for example. Our background is also in public sector and health campaigns designed to engage with a wide-range of communities


If you want to work with a team known for engaging with and representing many different groups and communities, call us on 0208 590 0922 or email us at      

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