October 8, 2018

Design inspiration: Autumn Fashion Week 2018

Design inspiration: Autumn Fashion Week 2018

In need of some marketing inspiration this Autumn? The catwalks are always a good place to look. Hot on the high heels of London fashion week, here’s our guide to Autumn trends that might just inspire your marketing…

 

Ferocious fabric

Animal prints were a popular choice for many of the big designers this season – from Victoria Beckham to Givenchy. Animal print and flamboyant patterns are great for brands that are young, fun and creative, as well as more serious organisations launching products and services aimed at younger markets.

 

Gloss

Patent and glossy materials are predicted to be big this Autumn, with Fendi and Dior using them as key catwalk looks. When it comes to putting the gloss on our clients’ branding, with almost 20 years’ print expertise, we can advise you on your best options. From business cards to brochures, we can add a glossy touch of luxury to all your marketing outputs.

 

Check it out

Checks and tweed stole the show and are traditionally autumnal trends. While attention-grabbing design works for some organisations, we also work with many large corporate business-to-business clients who need branding that conveys an established, expert and trustworthy reputation. From websites to national advertising, we’ll create design, web and print campaigns that create the perfect image.

 

Winter is coming but it doesn’t have to be grey

Take a brightly-coloured leaf out of Miuccia Prada’s book this winter and warm up your prospects with pops of ‘new neon’. Just because you are putting out marketing collateral in the colder months, it doesn’t mean you have to go with dull colours. In fact, zesty colours from the Autumn catwalks, such as watermelon, lemon and lime, may be just what you need to capture your target market’s attention. These brights work brilliantly as a pop of colour on muted backgrounds such as navy, grey or beige, whether you are wearing them or direct mailing them.

 

We’ve said it before and we’ll say it again – we love trend-setters here at Marcomedia HQ. So, whether you are a dedicated follower of fashion or just a trailblazer who knows what you like when you see it, our team are experienced, creative, on-trend and fun to work with. Give them a call on 0208 590 0922 or email us at info@marcomedia.co.uk

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