July 15, 2019

Case Study: Aequitas Accountants

Case Study: Aequitas Accountants

When Aequitas Accountants approached us to create their flyers, folders and brochures we knew we were going to love working with them. Here’s how we created the promotional materials for an established accountancy firm with a difference …

The background

Aequitas Accountants has been established for over 20 years but is a firm with a difference. The team works strategically in partnership with its clients, offering solutions that enable them to realise their business goals – whether that’s increasing their bottom line, or simply having more time to do what they love. In short, Aequitas get to know their clients as people before they start looking at the numbers.

The brief

Aequitas wanted a versatile range of printed materials that portrayed their experience and credibility as an established firm with a wide range of clients, but also immediately made them stand out from other accountants. They wanted to be able to tailor how they used their promotional materials depending on their target markets.

The solutions

Traditionally, blues and greys are associated with the financial services sector. We loved the unorthodox calming green of Aequitas’ branding. We felt it signified the friendly, human side of their company ethos and also brings to mind the organic growth of nature as well as sustainability and strong values and ethics. We used this with accents of their more traditional corporate blue which adds gravitas.

We incorporated both colours into the designs, using their icon as a frame for images to solidify their branding. For the images on the brochures, flyers and folders, we chose many which depicted nature, to tie in with the green and convey the caring, compassionate ethos of the team.

The results

Aequitas were really pleased with their new marketing materials. They have attended various meetings, networking and industry events and the new folders mean they can present key contacts with targeted documents but in a way which is professional and consistent with their brand. They have received excellent feedback from existing clients, associates and prospects and their new promotional materials have achieved the attention and image that they wanted.

Whether yours is a traditional corporate business or a new start-up, our experienced team will get to know you, understand your vision and come up with the image and promotional materials that are perfect for you. Call us today on 0208 590 0922 or email us at info@marcomedia.co.uk

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July 2020
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