We’ve blogged before about being one of our industry’s secret weapons. Many creative agencies and marketing professionals outsource to us due to the quality of our work, our competitive trade prices and our reliability. We can work directly with clients, representing the agency, or our services can be white-labelled and we are proud to have worked with some very big names. But you might be surprised to know that we’ve also worked on branding and marketing for our agency clients themselves. There are many reasons for this and, if you work in marketing, they may ring true for you too…
“There’s never enough time!”
If you are a marketing consultant or a creative agency of any kind, even if you are delivering on all your client deadlines it’s unlikely that you have enough time to work on your own branding and marketing.
We know exactly what it’s like: you can start off with the best intentions to revive your social media, create a new website, send out regular emailers or put together a brilliant print and digital campaign for your brand. But in reality, the clients’ work has to come first. We can help you – either by providing support with client projects so that you have more time to plan your own marketing, or by making you the client for once and delivering design, print and web work that does you justice.
“We’re too close and we don’t know where to start!”
Even if you can find the time, it can be challenging knowing where to begin with your own branding and marketing. In the marketing industry, the stakes are high. Your own brand not only needs to stand out from your competitors and be different from your clients, it needs to lead the way when it comes to design trends and be as ‘future proofed’ as possible because who knows when we’ll have the time to do it again? Add to that the fact that it needs to convey your values, mission and vision and appeal to a very wide range of sectors and it becomes difficult to see the wood for the trees.
Not only are we able to offer a listening ear and a fresh perspective, we can quickly put your ideas into practice, delivering sketches and mood boards so you immediately see what works best for you.
“We don’t prioritise our own marketing!”
As we mentioned above, we set out with the best intentions, but the reality is that client work has to come first. But if you are our client, then your work comes first. And, although we offer very discounted trade prices to our agency clients, we know that the fact you’re paying us will mean you’ll want to see results asap. Give us a try and we think you’ll be surprised at how quickly it all comes together.
“I’d planned to do it in the New Year but it never happened!”
Many agencies plan to use the quiet time at Christmas and New Year to work on their own branding and marketing. The only problem is that so do many other organisations. So by the time you’ve planned your 2019 marketing and got the festivities out of the way, it’s January, new projects are coming in thick and fast and you never get round to it.
If any of this sounds familiar, we would love to talk to you and make 2019, the year your branding and marketing plans actually happen! Call us on 0208 590 0922 or email us at info@marcomedia.co.uk