March 19, 2018

If design is changing the world, imagine what it could do for you…

If design is changing the world, imagine what it could do for you…

Great design can not only change your bottom line, it can also help to change attitudes and behaviours. We’re proud to have many years’ experience of working with public sector organisations such as the NHS, housing associations and local government on some potentially life-changing campaigns, so it’s been great to see some innovative design, web and print making headlines lately…

Street Debater

At the time of writing this, the UK is being hit by snow and sub-zero temperatures – though hopefully by the time you read this it will be warmer. When the weather turns our thoughts often turn to those sleeping rough. In addition to physical challenges, many homeless people cite social isolation as one of the things that affects their wellbeing.

But a brilliant idea by a Netherlands-based designer may be about to change that. Tomo Kihara has come up with an interactive scale called The Street Debator, to encourage more interaction with the public. The idea is that a homeless person holds up a question (for example ‘Harry Potter – good or bad?’) and passers-by can add coins to the scale to tip it in the direction of their answer (for example ‘good’ or ‘bad’). Tests have shown that the interaction puts homeless people on more of an ‘equal footing’ with passers by and encourages eye contact, conversation and even political debate. Kihara has released a version for designers and businesses to print and use however they like.

Been there, done that…

But it’s not just print that’s changing the way we interact, some inspiring digital projects have hit the headlines lately. Not least this ‘Fake News’ game, designed by the University of Cambridge and Dutch media company Drog. The idea is that it will help people spot misinformation online by giving them the opportunity to think like a fake news producer themselves. It can be used by individuals but also in schools or in groups to educate. We’ve been too busy designing our clients’ websites to try it yet but we think it’s a brilliant idea.

…Got the T-shirt?

And finally! We love this exhibition of slogan T-shirts at the Fashion and Textile Museum. From punk to politics it examines how slogans and iconic T-shirt designs have helped shape our attitudes and raise awareness throughout history. Having supplied many clients with T-shirts and corporate clothing over the years, we were particularly interested in this. It runs until 6th May 2018 and we’d definitely recommend giving it a look.

What could YOU do?

You might want to change the world, or you might just want to change the way your customers think. Whatever your aims, we can help you with

  • Iconic designs
  • Eye-catching print
  • Innovative websites
  • Branded promotional clothing and items

 

Whether you are a public sector organisation that wants to engage better with your communities, a charity that wants to raise awareness or a commercial business that wants to promote its CSR projects, we have the experience to help you with attitude-altering design, print and web campaigns. Call our friendly, professional team of creatives or on 0208 590 0922 or email us at info@marcomedia.co.uk

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