February 18, 2019

In focus: Professional Services marketing trends 2019

In focus: Professional Services marketing trends 2019

We have a long history of helping solicitors and accountancy firms improve their marketing and attract more clients. If you work for, or own, a professional services firm, you may be interested in these tips for bringing your promotions up to date this year. Or if time is short and you just want to honest advice from a creative team with experience in your sector, you can always call us on 0208 590 0922.

Getting personal

Personalised marketing is becomming increasingly popular in the professional services sector this year. From something as simple as addressing clients as ‘you’ throughout your messaging, to data-led targeted emailers, emphasizing products and services which are most relevant to the recipient. When it comes to getting to know your prospects and clients better, we have the experience and technology to help you.

More unified branding

Mergers and acquisitions are commonplace in the professional services sector and, as such, branding can become confusing as firms attempt to amalgamate the key messages, values and visual identities of numerous different firms. We can help ensure that your brand truly reflects all the elements of your firm, whilst giving a clear message to your clients and prospects.

More discerning clients means more targeted marketing

Historically, many firms and individuals have chosen solicitors or accountants with whom they have a long-standing connection or relationship. However, as clients become increasingly informed thanks to the wealth of knowledge now available online, they are becoming more discerning when it comes to choosing preferred professional service suppliers. We will help you create tailored design, print and web marketing that emphasizes why your existing clients should continue to work with you and why prospects should consider you before your competitors.

Emphasis on tech and digital

This is something we are seeing across all sectors but the professional services sector in particular has been known for dragging its feet when it comes to investing in tech and digital. The good news is that this gives firms who are willing to take the lead a highly competitive edge. From apps that make your clients’ lives easier to impressive digital advertising campaigns or simply better websites, we can help.

Whether you are a sole practitioner or a global corporate firm, we have the expertise and experience to assist you with all elements of your marketing in 2019. Call our professional, creative team on 0208 590 0922 or email us at info@marcomedia.co.uk

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