‘Industrial sectors’ covers a multitude of organisations – from those in the construction and manufacturing industries to those in the cleaning and shipping sectors. We work with a wide range of clients that could be considered ‘industrial’ so we thought it would be useful to blog about some of the marketing trends we’ve noticed emerging …
Content is king
As with most sectors, businesses success is increasingly digital. It’s not enough to just have original content any more – you need to have great content that is relevant to your prospects and updated regularly; your website needs to be current and professional; your blogs need to demonstrate your industry expertise. Even more so for this sector because you aren’t just selling one-off products or services, you are often pitching for multi-million-pound contracts.
You may consider having different areas for different clients on your website – such as public sector and commercial. In addition, your social media profiles need to be consistent with your branding, show off your testimonials and case studies and be worthy of engagement with your target markets. We have helped many clients in your sector create profiles that not only make them proud but help them win more business.
Personalise your print
We’ve blogged in the past about the power of print and the resurgence of printed marketing materials. Thanks to ever-evolving print technology it is more affordable than ever to personalise your print, using data or simply adapting key messages for each market. From brochures with targeted copy to personalised direct mail with a different look for each target market – we can help make sure you and your prospects are on the same page from day one.
Getting the brand back together
Looking sharp can be vital in attracting clients and winning contracts. Many of the most successful industrial organisations we work with will go for a brand that appeals to the sectors they want to impress. It’s important that your brand looks professional and contemporary. A new brand can be a great excuse to get in touch with your target markets, but just a couple of tweaks can bring a tired-looking logo up to date. Even if looks aren’t important in your industry, they may be to the sectors you want to work with.
Over the years, we’ve worked with a very wide range of clients. Whatever your industry, or your target markets, the chances are we’ll have relevant experience and some great samples and case studies to show you. Call our friendly, professional team on 0208 590 0922 or email us at firstname.lastname@example.org