November 13, 2017

Marcomedia’s guide to 2018 design trends

Marcomedia’s guide to 2018 design trends

So hopefully by now you’ve got your Christmas marketing sorted (call 0208 590 0922 immediately if not!), you’ve ordered your fancy branded 2018 calendars and diaries for clients and prospects (see previous bracket) and you are now starting to think about next year’s campaigns. Whether you are planning a one-off digital advert or a full rebrand, we’ve gathered together all the inspiration you need…

Deconstructed design

If 2016 and 2017 were the years we all went retro with bold iconic shapes, 2018 could see us heading into an era of abstract, deconstructed graphics. From ‘ruined’ effects to double exposures, this piece has some brilliant examples of the more artistic-with-an-edge route we may see design going in 2018. These sort of designs are great for

  • Rebrands and start-up brands
  • Traditional poster campaigns with a futuristic twist
  • Digital and print advertising


Type A businesses

News that will be music to our Graphic and Web Designer and typography fan Liam’s ears is that clever typography continues to be king in 2018. The trend for custom fonts is set to develop further with brand typography demonstrating the nature of a business, such as our work for Atkins Physiotherapy. In addition, we predict popularity of big, bold headlines, negative space being used in increasingly intelligent ways and imaginative use of transparency, mirroring the deconstructed design mentioned above. We can help you with

  • Establishing the right type face for your brand
  • Eye-catching typography for print campaigns
  • Imaginative content for digital advertising and websites


Web-ber you like it or not (sorry)

Unlike our terrible puns which will never be in fashion, 2018 has some great website design trends in store. As predicted in our 2017 Spring Design Trends Guide (trendsetters? Us? Well if you say so), illustrations have remained popular because of the personality and simplicity that they can bring to any brand. We expect to see illustrations and graphics on websites more and more throughout 2018. In addition, animations – from a moving logo to a full video – are likely to remain popular. The way that we are designing websites is changing rapidly at the moment – from mobile-first approaches to brighter and more vivid colours – so we are expecting the internet to look quite different by the end of 2018. We can help you whether you need

  • A first website
  • A new or updated website
  • New pages, functions or apps
  • Digital marketing advice


We love working with trend-setters and traditionalists alike. Whether you are a new and funky start-up or an established firm using tried and tested marketing techniques, we would love to speak with you and provide you with a free no-obligation quote on your next print, design or online project. Call us on 0208 590 0922 or email us at

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