If you’re so over Winter and ready for Spring – what better way to celebrate its arrival than with a fresh new look? Just like the changing seasons, you don’t have to change everything at once to feel renewed. A subtle edit here or there can make all the difference to your brand, your attitude and your customers. Here’s some of the ways you can capture that Spring-fresh feeling all year long…
A fresh outlook
A fresh new look definitely gives you a new outlook, but the best ones start with a new outlook. It’s easy to get stuck in a branding or marketing rut – especially when we’re busy just trying to keep on top of the day-to-day and survive. But part of our survival is remaining relevant and competitive and that applies to our branding as much as our pricing, reputation or anything else. If it’s hard for you to take a step back and look at your branding compared to your competitors’, perhaps ask some trusted contacts to give you their honest opinion. We are always happy to give you an objective opinion too and we pride ourselves on our honesty and transparency so if we don’t think we can improve on what you’ve got – we’ll tell you!
It’s the little things
Just like the first signs of Spring, changes to your branding could be small and subtle and still make a real difference. We’re talking about things like
- Updating your typography
- Modernising your logo with simplifications
- Introducing new colours to your branding
- Creating more professional-looking social media images
- Developing landing pages to go with direct mail campaigns
- New print campaigns
- Better business stationery
- Fancier business cards
- More eye-catching advertising
- Smarter signage
- Large print campaigns with the wow-factor
- More targeted digital advertising
- Website reviews
- Branded packaging and bags
We could go on – and we probably have!
… and before you know it …
Imagine the difference just one of these things could make to how you feel about your business? And the more confident you feel, the more confidence your customers have in you. If you have dreams about proudly handing out new business cards, directing people to your fancy new website or launching campaigns that capture the attention of the customers you want, we can help you achieve them.
Whatever you decide to change, we’d love to help put a little spring in your step this year. Call us on 0208 590 0922 or email us at info@marcomedia.co.uk