As a design, print and web studio, we pride ourselves on providing the full package for our clients. And packaging is something we do too. The world is changing and, as a result, we’ve become more conscious consumers which means that packaging design has become even more important. If you don’t produce physical products, it can be helpful to think of branding as the ‘packaging’ we put on our businesses. Whether you have a product that is going to literally be hitting the shelves or you just want to update your branding in a way that appeals to the more conscious consumer, this blog may inspire you…
Always read the label
Conscious consuming has been increasing for the last decade, to the point that it is now a key trend. It is not enough to just say that you are a sustainable brand: committing to helping the planet and the community are key selling points for any business. And rather than just ticking one box – brands now need to be thinking about sustainability in every decision they make. Whether this is in how you source the ingredients of a product or a value that underpins your services (or ideally both and then some), it should be front and centre in your messaging…
Where design, print and PR meet?
… This recent Design Week article on eco-labelling talks about the limited space we have in packaging to get increasing amounts of information across and how designers can help with this. When it comes to packaging, we can be creative about how we use limited space to ensure that we display all your caring credentials while making your brand stand-out. When it comes to letting people know about how they are helping you make a real difference, we can promote your values on your website, social media, digital advertising, brochures, signage, print campaigns – you name it, we can design eye-catching visuals for it!
Don’t get left on the shelf
Whether you produce artisan goodies from your home, are a business that wants to refresh its branding or a global brand that’s launching a new product – we can help you. We can advise you on everything from eco-print options and sustainable distribution to beautiful design that will appeal to the contemporary conscious consumer.
We’re proud to have worked with many brands who have made a real difference over the years and would love to help you. Whether you are launching a new service or product or just want to shout a little louder about the things you are already doing, call us on 0208 590 0922 or email us at info@marcomedia.co.uk We’re here for you throughout lockdown and beyond…