April 26, 2022

The secrets of great logo design revealed

The secrets of great logo design revealed

Have you ever wondered how great logos are created? Or how long it takes? Or what thought processes designers go through? Well, wonder no more! A new book by Counter-print shows the rarely-seen process of logo design. And if there’s anything you ever wanted to know about design but were too afraid to ask – you can always ask us…


The Process

The book, entitled Process, breaks down 14 graphic design projects using over 1,500 individual annotated sketches to show how they went from concept to finished logo. Often, people who don’t work in the creative sector envision design to be a quick process of describing their idea and the designer drawing it. But in reality, logos – particularly great logos – go through many revisions before they are finalised.


Our Process

The key reasons all sorts of brands – from global household names to sole traders – use us is because over the years we have become very good at marrying quality, innovative work with a straightforward process, competitive transparent pricing and reliable turnaround times. In a nutshell, it is important that our clients feel they are getting exactly what they want creatively while having the reassurance of knowing we will deliver on time and at honest prices. We will speak with you, ensure we understand your aims and use our creativity and experience to come up with a series of rough designs – just like those outlined in Process – before delivering design that goes beyond your expectations.


Your Process?

But what’s your process? How did your logo come about? How often do you review your branding and how do you do that? We’d love to hear more about your process and help you if we can. Our aim is to make the process of working with us as easy and straightforward – and fun! – as possible, before delivering a brand that sets you apart from your competitors at first glance!


Once you’ve had time to process all this, give our team of experienced creatives a call on 0208 590 0922 or email us at info@marcomedia.co.uk – we’d love to work with you!


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May 2022
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