August 28, 2018

The sweet life: Our work with Perfetti Van Melle

The sweet life: Our work with Perfetti Van Melle

Much of our work for the really big names is via other agencies and we wouldn’t disclose it (because we value our agency clients far too much!). So it’s fantastic to be able to shout about the work we’ve been doing with Perfetti Van Melle. It may not be a name you instantly recognise but you will immediately know their products and may have some on your desk right now. Perfetti Van Melle is one of the world’s leading manufacturers of confectionary and chewing gum – including brands such as Chupa Chups, Alpenliebe and Mentos.

The background

Perfetti Van Melle was established in 2001, when Perfetti Spa acquired Van Melle, creating the world’s third largest global confectionary company. In 2006, Perfetti Van Melle acquired the Spanish company Chupa Chups.

 The brief

Perfetti Van Melle have used us for their major UK events for key stakeholders. They needed a range of themed signage and props that would ‘dress’ the room, brand the entire event and make it a fun and memorable occasion for all who attended.

 Our work

An event called Forever Fun was held at Alton Towers to celebrate 60 years of Chupa Chups. For this we designed:

  • A large (A1) table plan in the style of a theme park map which had rides named after different Chupa Chups products, such as Airheads, Melody Pops, Cherry Stix
  • A5 themed table names and place cards

Last Christmas and New Year, we assisted Perfetti Van Melle with two large board-game themed corporate events. For a Cluedo themed event we supplied

  • A large (A1) table plan in the style of a Cluedo board with branded Cluedo rooms as the table names, such as The Smint Study
  • An A1 raffle board for a fundraising competition
  • Place cards with chosen food courses

And for a Monopoly themed event, complete with tables named after playing pieces, we supplied

  • A large (A1) Monopoly themed table plan board, a large ‘teams’ board and a large raffle board
  • Table names and place cards with food choices

The theme for this year’s winter conference was Growth and we supplied

  • A large (A1) table plan with a delicate floral/tree design with tables named after different species of tree
  • A5 table names and place cards

 The results

Guests had a fantastic time, the event was branded and we had great feedback from Perfetti Van Melle, who said,

“The event was fabulous and the boards were perfect!”

Nothing makes us happier than a happy customer! Whether you run a global brand, a large marketing agency or a local family business, our team of experienced creatives would like to make you happy with high quality print, design and web work at highly competitive prices. Talk to us on 0208 590 0922 or email us at info@marcomedia.co.uk

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