January 25, 2023

Website and Digital Marketing Trends 2023 Part I

Website and Digital Marketing Trends 2023 Part I

As the world spends ever more time online it may come as no surprise that creating beautiful, functional websites and scroll-stopping digital advertising is something that we are proud to spend a lot of our time doing here at Marco HQ. You may also be aware that online trends evolve in ‘dog years’ (e.g., rapidly) and it’s important to keep up with them if you don’t want your online presence to look dated compared to your competitors’. So, here’s our guide for the trends you’re likely to see – and hopefully use – in 2023…


Nostalgia. Yep – we have nostalgic web design now

The first website was made live 32 years ago. And now we feel officially old. So, it makes sense that website design, like all trends, would experience waves of nostalgia. This particular retro trend finds inspiration in the web design at the turn of the century. Because websites back then loaded slowly, funky flat-colour sticker-like labels and shapes were used to fill white space quickly. This look is perfect for young, fun brands wanting something that feels cool, whimsical, edgy and will appeal to the huge hipster market.


Design that stands out. Literally

At the other end of the scale, increasingly clever use of shading in web design has evolved into a trend for designs that look 3D. From 3D illustrations to typography, we can help you create websites that stand out from your competitors’ – literally.


Video killed the radio star

The rise and rise of video on websites is set to continue to the point that almost every website will soon have them. It’s important that videos are embedded on an appropriate platform to ensure they load quickly and smoothly on all devices. We can not only ensure that your website has video embedded, we can also use our contacts to help you create useful and relevant videos your customers will want to watch again and again.


The second part of our web trends blog is coming soon and will focus digital advertising. But if that’s too much of a cliff-hanger and you can’t wait for the sequel, you can call us anytime on 0208 590 0922 or email us at info@marcomedia.co.uk for all the design, print and web-related latest!

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