By now you have hopefully read part one of our guide to the website and digital marketing trends you can expect to see – and hopefully use – in 2023. This blog focuses on digital marketing – which we are defining as pretty much everything you do online that isn’t part of your website…
Brand messaging with heart
Whether it’s your social platforms or your advertising, 2023 will be the year of punchy brand value messages and striking visuals. Our customers now want to know what our values are more than ever but online, where we get split seconds before people are distracted, we need to present our values in short-form slides and images. Think: memes and inspirational quotes rather than longer-form messaging – and we would love to help you create them!
Adverts with soul
In an extension of the above, when it comes to advertising, consumers are looking to us to represent them and tell them what we are doing to make a difference in their communities. We have a long history of engaging with communities thanks to our public sector background. So this year, as well as promoting products, services and offers, we are looking forward to helping you promote the things that you are doing to support charities, people and initiatives.
Emails with meaning
Mailchimp’s new advert tagline is ‘Guess less, sell more’ – and we love it! 2023 will see a continuation of the trend for tailored, personalised and data-led email campaigns. The evolution of data collection and CRM software means that we no longer have to guess at what will appeal to our customers. In just a few clicks we have the evidence to know what our customers want from us and we can use this knowledge to sell more! If your email campaigns aren’t making full use of data we’d love to see if we can help you, whilst creating designs that people won’t be able to resist …
These are just a few of the trends you can expect to see in 2023. But, as we always say in these blogs, the most important thing is doing what is right for your brand and what will engage best with your prospects. Whether you are a trend-follower or a trend-setter, our team are here to help you make the right impression! Call us on 0208 590 0922 or email us at info@marcomedia.co.uk