According to a recent study by online booking service OpenTable, not only is the trend for dining out on the increase in the UK, diners are also highly influenced by special deals in the form of set menus and vouchers.
So it would seem that the key to keeping restaurants busy during quiet times is to target customers with mouth-watering menus and delicious deals. But how to capture their attention?
We’ve helped restaurants and eateries all over London – and the UK – to increase their footfall with campaigns ranging from:
- Mailers, such as Mailchimp, advertising events and set menus
- E-vouchers
- Flyers
- Advertising – both online and in print
- Promotional online web pages
- Signage and street advertising
- Event invitations
- Direct mail menus and vouchers
We can precisely replicate your existing brand or create eye-catching designs from scratch.
Over the years, we’ve picked up on some of the key ingredients that help to attract diners:
- Great data capturing. The most successful eateries we work with understand the value of building a solid database of people hungry for deals.
- Quality v quantity. Much like food servings, effective design and print campaigns should strike the right balance between quality and quantity. People don’t like to be bombarded with information but you are competing with numerous other eateries for their attention. A well-thought out deal once or twice a month is about right, in our experience.
- Made to make their mouths water. Appeal to their senses as well as their wallets. Gorgeous, professional images of your food, along with descriptions that will make your customers salivate is a failsafe way to get their attention. Hit them when they are hungry and they’ll be beating a path to your door. We can help with all of these things.
- Delicious deals. Deals that often work well for our clients include special events like secret supper clubs or pop-up nights, set menus at great mid-week prices, free deserts or drinks or good old-fashioned two-for-one deals. Whatever the offer, like your culinary masterpieces, it’s all in the …
- …Timing. Whether you are trying to increase bookings during your quieter times, capitalise on a seasonal marketing opportunity or a national food day – it’s a good idea to look at last years’ bookings and plan ahead. Many of our most successful clients work this way and we would be happy to sit down with you, discuss your aims and your budget and come up with a plan to make this your best year yet.
Talk to us
Whether you are a restaurant, pub or bar, café, hotel or even a household takeaway brand – we’ve helped others in your field to save money and create campaigns that work and we can help you too. Call your friendly team at Marco HQ on 0208 590 0922 or email us at info@marcomedia.co.uk