To say that it’s been a challenging year for everyone is an understatement. In our sector, as people processed the reality of the pandemic, marketing pretty much stopped for a while, leaving many designers without an income. And when brands did resume communications, strategy changed rapidly and designers had to keep pace if they wanted to survive. Add to this that many of them were juggling home-working, home-schooling and perhaps even losing their own loved-ones to COVID-19, whilst ensuring they delivered. And yet, in spite of everything – we did deliver. Which is why we think this year’s Design Week Awards are perhaps the most important so far…
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