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The Pepsi Challenge
11/04/23

The Pepsi Challenge

There has been one thing on the lips of everyone in the design sector lately: Pepsi. Not literally – other colas are available. So why is everyone talking about Pepsi? Because they’ve undergone their first rebrand since 2008. And why is it such a big deal? The answers may not only surprise you, they may help you make your brand even better…

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