September 24, 2018

Design inspiration: London Design Festival 2018

Design inspiration: London Design Festival 2018

From London Fashion Week, to arts festivals such as Totally Thames, to the London Design Festival – our capital is bursting with inspiration this Autumn. Here’s our take on the key themes of this years’ London Design Festival and how they relate to what we can do for you…

The London Design Festival was first launched in 2003, with the aim of promoting the city’s creativity. Last year it attracted a record 450,000 visitors from over 75 countries. It continues to get stronger every year and this year the aim is to establish London as the ‘global centre of design.’

Just our type

We’ve mentioned the increasingly sophisticated power of typography many times throughout our blogs. So it was great to see the installation Alphabet dedicated to celebrating font’s place in design.

Whether you need a typographic logo, or just an update to your house font, when it comes to typeface, our creative team would love to help you.

The hands-on approach

One thing that struck us was how many of the installations were interactive and encouraged audience participation. Perhaps most notably, Please Feed the Lions by Es Devlin which uses an algorithm to create a crowd sourced poem that the Trafalgar Square Lions will ‘speak’.

What our web consultants and creatives don’t know about interactive campaigns isn’t worth knowing. From public engagement experiments, to straight-forward digital advertising, we’ll not only advise you on achieving the outcome you want, we’ll aim to save you money while we’re at it.

Preserving the past, embracing the future

Many of the installations reinterpreted, respected or uncovered a new angle on history – such as the Dazzle exhibition at the V&A’s Creative Studio, which investigates alternative camouflage from the First World War.

Often, the organisations we work with have a proud history but are also forward-looking. We like to reflect that in their marketing, by keeping the essence of their original branding but making important tweaks to update their image for a new generation of customers.

Seeing things differently

Other designers used the opportunity to encourage people to look at the world differently. Selfridges launches a ‘conscious creators’ pop-up, which emphasized sustainable living and ethical trading, while Waugh Thistleton Architects tackled the need for housing and sustainable construction with Multiply.

We work with many sustainable, charity and public sector organisations, from local government, to commercial organisations with a commitment to doing good, such as Good Hotel, to services dedicated to saving lives, such as the NHS. Whatever sector you work in, if you want design, print or web to make people stop and think, we’d love to help you.

Whether you’ve been out there soaking-up the inspiration, or you’re fresh out of ideas – talk to our team of talented creatives today and we’ll soon be turning your marketing materials into works of art. Call us on 0208 590 0922 or email us at info@marcomedia.co.uk

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