This Autumn will have more key marketing dates than you could shake a sparkler at, but you need to be ready. Here’s our guide to the key marketing events of Autumn 2022 that should be in your diary and how you can make the most of them this year…
Black History Month – 1st to 31st October 2022
Although Black history is now, rightly, being observed all year round, Black History Month is a nod to the fact that this hasn’t always been the case. The achievements of black people and communities are celebrated, and awareness of black history is raised with events and exhibitions around the world. You can get involved in Black History month by supporting local events with sponsorship or promotion or even hosting your own. We can help you with signage, print, branded giveaways and anything else you might need.
October Half Term – 24th to 31st October 2022
Marketing to families isn’t just the domain of child-friendly brands. There is no reason why all brands can’t run half-term deals, discounts and offers! Whether you need attention grabbing adverts, e-campaigns or good old print – we can help you.
Diwali – 25th October 2022
The festival of lights is a perfect time for your brand to shine. Whether you want to wish clients a happy Diwali with traditional or ecards, send branded gifts or sponsor an event, we can help you with design, print and web.
Halloween / Day of the Dead – 31st Oct to 2nd November 2022
Halloween just gets bigger each year, with children and adults getting involved, and if that wasn’t enough the Day of the Dead festival increases in popularity each year too. Whether you are a late-night venue that wants some spookily-effective promotion (we have a long history of working with venues) or you are a business that just want to add a fun themed twist to your branding, we’d love to help you.
Guy Fawkes Night – 5th November 2022
We love Fireworks marketing – not least because it is when the potential for puns really blows-up (boom, boom). Whether you are sponsoring an actual fireworks event or just want to join in the festivities and make your communications that little bit sparklier we can help!
FIFA World Cup – 21st November t0 18th December 2022
Football fever is set to sweep the nation at the end of November so make sure you’re ahead of the game! Offices up and down the country will be running fantasy leagues and sweepstakes, while community groups will be holding special football-themed events. Whether it’s sponsoring local events or your local team, we can supply signage, adverts and even branded football kits.
Thanksgiving – 24th November 2022
We certainly seem to be following the trends set by our US/Canadian neighbours when it comes to celebrating national events if Easter and Halloween are anything to go by. We like to be the first to spot a trend here at Marco HQ and we reckon it won’t be too long before Thanksgiving starts being celebrated here too. Whether you have clients in the US or want to get ahead of the curve, we can help you wish your contacts a happy thanksgiving with ecards, traditional cards, offers and discounts.
St. Andrews Day – 30th November 2022
Offer your customers with Scottish roots a discount! Host a traditionally Scottish-themed event for charity! Have fun and engage with your customers whilst showing your appreciation for our Northernmost neighbours this St Andrews Day. Whatever you decide to do, we can come up with design that is fun, relevant and eye-catching.
Festive countdown – December 2022
And that brings us onto December – a month of festivities and the Christmas bank holiday. Whether you are running a Christmas countdown throughout the month, want to promote some winter-themed deals and discounts or you just want to send your loyal clients a personalised card thanking them for their custom this year, we can help you.
The key to making seasonal campaigns as successful as possible is to plan early (and ideally build-in evaluation so you can build on your success year-after-year until you have the magic marketing formular for your brand). And don’t forget your 2023 planners, calendars and diaries – the quicker you get these out to clients and prospects the more likely it is that yours is the one they’ll use, keeping you brand in front of them all year round. For all your seasonal marketing design, print and web, call our experienced team on 0208 590 0922 or email us at info@marcomedia.co.uk