If ever we needed a Spring it would be the Spring of 2021. Although due to lockdown we can’t come out of hibernation just yet it doesn’t mean we can’t create a fresh new start for our businesses – or even a fresh new business. Spring is traditionally and naturally a time of hope and new beginnings so here’s our guide if you are feeling “Springspired” (inspired – by Spring – it sort of works if you say it out loud?) this year…
The signs of Spring for your business?
Just as Spring begins subtly with little green shoots here and there, a fresh start for your business doesn’t have to happen all at once. You might just be in the planning stages, you might want to start off by changing one small thing on your website or branding or test the water with a small targeted marketing campaign. Whatever your ideas, we would love to hear them and support you where we can. And remember, if you’re feeling inspired by Spring – your customers and prospects may be too so you can use this in your messaging …
Springsperation: The colours of 2021
We always advise clients to go with the colours that appeal to them and will appeal to their customers. But if you need a little extra inspiration you can’t go wrong with the Pantone colours of 2021 which have specifically been chosen to represent hope and strength. Pretty spring colours, inspired by nature, will always be well-received this time of year. And you can always take a look at the Spring catwalks – which this season include brights such as orange, yellow and red, along with muted blues, paler greens and silver.
Springsperation: Marketing trends in 2021
If one thing is certain about this year it is that it will be unique. We are making history in so many ways – some bad, some good – and our marketing needs to reflect that both in terms of images and messages and how it is delivered to our customers. Check out our blog on marketing trends for this year, which include reassuring your customers about their safety in light of Covid, using images which are relevant to the ‘new normal’, visual searches and more targeted email campaigns.
Springsperation: Design trends in 2021
For obvious reasons we are designing much more for digital – although we are still being asked to work on print campaigns. Many clients are coming to us to update and refresh websites, talk about digital advertising or transition services online. You might want to take a look at our blog on design trends for 2021 which includes a resurgence of retro designs, cleaner and more minimal digital design and shareable social media slide decks.
Are you feeling Springspired? Got some design, print or web ideas you’d like to chat through with us? Do you think the term ‘Springsperation’ will ever catch on? Call us on 0208 590 0922 or email us at info@marcomedia.co.uk for advice, a no-obligation quote or to make a start on your plans! We’re here for you throughout lockdown and beyond…