What better way to happily say goodbye to 2020 forever than by making positive plans for 2021? As per tradition for this time of year, here’s the Marcomedia guide to design trends in 2021. Whether you are thinking of refreshing your branding, launching a new campaign or starting an entirely new venture, read on for inspiration…
Putting people first
We love this article from Creative Bloq, rounding-up the design trends they anticipate seeing more of in 2021. From socially conscious design to authentic representation of diverse groups, their prediction is that design will ‘put people first’ next year. The year 2020 may well be remembered for distancing people but the pandemic has also somehow brought us all closer together. With a background in public sector marketing we are well-known for our ability to create design which both represents and engages with diverse communities.
Nostalgia for simpler times
Perhaps reflecting a desire to return to simpler times, there is also likely to be a 60s retro theme, from pop art and retro futurism to psychedelia. We have increasingly used these styles for clients, for anything from fun, new start-up brands and products to book covers and flyers.
Social media slide decks
From safety messages during Covid-19, to explanations of new products, there is a growing trend for sharing slide decks on social media. Most concepts can’t be explained in one image but anything too text heavy can feel intimidating, particularly on social media. Sharing slide decks is a great way to convey complicated information in a series of visuals and gets great engagement from followers. We’ve created slide decks for use in all sorts of formats, from conveying government advice (thanks to our public health communications background) to pitching for global sponsorship deals.
Design for doing things digitally
If ever there was a year that pushed businesses to do more digitally, 2020 was it. This trend will, of course, continue into 2021. We’ve been doing more and more digital work for clients, from transitioning bricks and mortar retailers to ecommerce to simply smartening up social media profiles – and everything in between. With services increasingly being accessed entirely online, functionality will be king in 2021. As this article suggests, we anticipate seeing much cleaner, minimalist designs with investment more in the quality of design (unique typography for example), bold use of colour and a less is more approach.
Design, print, web and support
We know 2020 has been tough on everyone and every business. Whatever your situation, we hope you are making positive plans for the future and we’d love to hear about them and support you in any way we can. We can advise you on how to get the most from your budget, the best ways to communicate Covid-19 safety measures or even put you in touch with other businesses who may be able to help you. Call us on 0208 590 0922 or email us at info@marcomedia.co.uk We’re here for you throughout lockdown and beyond …