As we enter 2023, the surge towards digital marketing continues (and this is something we help hundreds of brands with). But ironically, the emphasis on digital actually opens up opportunities for great print marketing to cut through the noise. So, here are our print trend predictions for this year if you’re ready to reach out to people in a way they’ll remember …
Is print the new subliminal marketing?
In a world where Google tells us everything, could print be the new subliminal marketing? That business card that’s been on your windowsill for months, the van you drive past every day, those branded post-its you use – they are the names that you will trust when you need them, especially if they also come up in your online searches.
Use digital tactics to enhance your print
From QR codes that link to your videos or products to adding your digital reviews, print and digital do not need to be separate and, as we’ve said before, work best when integrated. So, in 2023, be sure to use your digital marketing to inform your print and use your print to enhance your digital output.
Print newsletters are trending in 2023
Word on the street is that print newsletters are going to make a comeback in 2023. When you say the words ‘print newsletter’ people usually think of Parish Council style newsletters – e.g., a few sheets of typed A4 stapled together. This is obviously not very 2023. Think: beautiful design, quality stock, all shapes and sizes, personalised and something that makes you stand out from the competition.
Stick with it
Stickers and labels have been a marketing thing for a while but as marketing becomes increasingly whimsical, they are likely to be used in ever more creative ways. From Guerrilla Marketing campaigns to giveaways, to a cost-effective way to put your brand on anything, stick with us …
The old favourites
And, of course, we’re here for all your business stationery, print advertising, brochures, flyers, menus, large format and the rest.
We’re also here to make your life easier (and more affordable). We will talk you through all the print options and offer you advice to get the look and feel that you want. But we will also use our long history of working in print and our exclusive network to get you the best possible deals and discounts. Whether you need print, design or web we have you covered in 2023 – call us on 0208 590 0922 or email us at info@marcomedia.co.uk