November 4, 2019

2020 vision: The Marcomedia Guide to graphic design next year

2020 vision: The Marcomedia Guide to graphic design next year

Look, we’re just going to come out and say it: your festive design and print should ideally be booked in and you should be looking at design, print and web campaigns for the new year (sorry – don’t shoot the messengers!). If you haven’t even thought about Christmas, winter or the festive season let alone next year, don’t worry – we can help you! Call us to talk about your design and print for the winter celebrations. And when it comes to the new year, we’ve put together this handy guide to trends which may inspire your 2020 vision…

Metallics and minimalism

Back in the 80s, 2020 was the year we thought we’d all be wearing silver and eating meals in pill form, right? So, it makes sense that both metallics and minimalism are set to feature highly this year. From beautiful foiled business cards, to websites that feel spacious and modernist, our talented team of futurists can help you …

Gradients and duo tones

This trend became increasingly popular in 2019 and is set to continue into 2020 and beyond. Colours that merge into each other will give your design a stylish contemporary look and work well in both print and digital format. We suspect that duo tone branding will become increasingly popular in 2020.


2019 may well have been the year of typography and the typographic logo. A long-time obsession for designers, last year typography entered the public consciousness thanks to TV shows such as Stranger Things and Killing Eve. Typographic trends in 2020 are likely to be bold, simple and classic – but always clever. We anticipate creating more typographic logos for our clients and ever bolder typography in the newsletters, brochures and magazines we help create.

Logo animation

Another trend carried over from 2019, logo animation looks set to continue and evolve. Once the territory of the bigger brands, we now are creating animated logos for start-ups and local businesses too. We are proud of the ever-evolving skills of our tech team, they have produced some fantastic work this year and we can’t wait to see where they take our clients’ animation projects next.

Stop-and-figure-it-out design

It used to be thought that design had to convey a message instantly but recently there has been a trend towards design that makes people stop and figure out what a brand is trying to say. The thinking is that the longer someone looks at a design or image, the more memorable it will be. Obviously all design needs to be accessible first and foremost but we are seeing much more distorted fonts, asymmetry, 3D illustration on 2D settings and other things that play with perception.

This looks set to be the year when our talented graphic designers get to show off their genius like never before by creating identities and campaigns for our clients’ 2020 visions! Get set for the future by calling our team of friendly creatives on 0208 590 0922 or email us at

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January 2021
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