If 2020 showed us one thing – it is that we cannot possibly predict the future (except for that one time when we predicted the Pantone colour of the year although we don’t like to keep going on about it). But we do already know that 2021 is going to be a year like no other and ‘hope’ has become the word of the moment. Last year showed us that we can adapt when we need to and with that – and hope – in mind, here’s our guide to some of the unique marketing trends we may be seeing in 2021…
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