April 8, 2019

The ageless appeal of print?

The ageless appeal of print?

We have blogged before about the power of print and the resurgence of print as a marketing medium in the last couple of years. Now a study has shown that, far from the stereotype of toddlers being obsessed with screen-time, print books are more likely to capture the attention of developing minds. We investigate and wonder what might be the best way to tell our own stories …

The Study

The University of Michigan studied 37 sets of parents and children, reading together from a printed storybook, a basic ebook and an enhanced ebook with music and animations, as reported by The BBC.

The Findings

The study found that with the ebooks, the interaction became more about the technology and more conflicted, with parents telling children not to press buttons or change the volume. By contrast, with printed books, the parents were more likely to use the story to have conversations with their children about related events from their own lives, or to ask open-ended questions, helping children to develop both reading and social interaction skills.

Telling your story

We’ve blogged before about Print vs Digital when it comes to marketing choices and the conclusion is that both will always have their place and, used together, can be far more powerful than opting to spread your message using one media alone.

Just like the toddlers in the study, we ultimately respond most to other human beings and our stories can get lost if we lose our human element to technology. However, understanding how to use technology is a life-skill that we all need now more than ever. A well-executed digital campaign can deliver our story to even more people. In addition, a printed campaign with a personal feel, addressed and delivered to us personally, can really help us connect with a brand.

By intelligently using print and digital together we can help you tell your story in a way that will be unforgettable for your customers and prospects! Talk to our team of creative storytellers today on 0208 590 0922 or email info@marcomedia.co.uk and help your brand live happily ever after.

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