February 17, 2020

Hospitality marketing trends in 2020

Hospitality marketing trends in 2020

You may already be aware that Marcomedia is one of the best kept secrets of the hospitality sector, both here in the UK and globally. Working with the likes of Good Hotel, Westmead Hotel, leisure attractions, bars, venues and eateries everywhere, we are known for spotting trends and helping our clients retain and grow their customer base with competitive design, print and web campaigns. So, here are our predictions for hospitality marketing trends in 2020…

The personal touch

It used to be mints on pillows, now the personal touch extends to the moment guests and customers start thinking about their experience, to enticing them to repeat it. Data is key, and ever-evolving technology means that in 2020 we can know our customers like never before, creating targeted design, print and web that gives people the right messages at the right times.

If you’re going to be social, have a personality

Social media remains key to hospitality organisations of all sizes. This year is likely to see everyone from global brands to local independent cafés creating a distinct online personality. While we can know our customers like never before, they also want to know us – what we deliver and what we stand for.

We have helped hotels, bars, restaurants and tourist attractions create the right image online – from websites and email campaigns to social media profiles and digital advertising.

Sustainability

Speaking of what we stand for, sustainability is becoming increasingly consumer-driven and we expect this to continue in 2020. Gone are the days when brands ran sustainability initiatives to help them look good, customers are now looking for hospitality experiences that make them feel good about where they are spending their money.

We’ve helped many brands promote their sustainability practices and values over the years, helping with everything from the right visual identity to advice on eco-printing.

Make a reservation with us!

Whether you are a local café considering a rebrand or an established hotel looking to try a competitive and experienced new design, print and web supplier, call us on 0208 590 0922, email us at info@marcomedia.co.uk for a FREE no-obligation quote. Alternatively, arrange to pop into our waterfront studios – you will find that we are very hospitable as we’ve learnt a thing or two from our clients over the years…

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