Whether they’ve been shielding, trying to juggle home-schooling or a much-valued part of your support bubble, for those who can, if ever there was a Mother’s Day to show appreciation this was it. But with so many bereaved families in the UK right now, it is also a time to show even more sensitivity to those for whom Mother’s Day is a difficult day. Here’s our guide to navigating this important yet challenging Mother’s Day…
Let your customers decide what feels right for them
It has become increasingly popular, prior to Mother’s Day and Father’s Day to email customers asking if they want to opt-out of marketing specific to these occasions. We would definitely recommend doing that if you haven’t already – not just this year but every year. It shows your customers that you are placing their feelings ahead of making sales which they will appreciate and also means you know you are targeting your marketing at people who want to see it. If you need help creating opt-out email campaigns we would love to support you with that too.
Lockdown gifts with meaning
Now more than ever people want to support independent businesses. So if you are one, it is worth emphasizing that in your marketing. Whether you are a retailer, florist, food and drink or any other kind of delivery business, let your customers know that by buying from you this Mother’s Day they are not only showing their mum some love, they are helping to keep independent local businesses going too!
The gift of hope
If you are a business that can’t trade right now, gift cards and vouchers are not only a perfect and thoughtful Mother’s Day gift during lockdown, they also give everyone something to look forward to when we finally do get to the other side of this. And what could be more hopeful than that?
Theme your messages
Mother’s Day marketing isn’t just for consumer brands. If you provide business to business services you can still theme your digital and direct marketing with Mother’s Day images and messages – from services that business-owning mums can access to simply wishing clients a happy mother’s day and offering thoughts to anyone for whom this Mother’s Day is difficult.
Whether you need support with design, print or web, we would be happy to help you. Call us on 0208 590 0922 or email us at email@example.com We’re here for you throughout lockdown and beyond…