After the last few years, we’re cautious about advising people to make 2023 “their best year yet!!!”. However, while we can’t make any guarantees about what will happen in the new year, we can guarantee that if clients plan good things when it comes to design, print and web – and generally getting their brand out there – they will not only feel much more positive, it’s highly likely they will have a better year than if they didn’t. Plus, forward-planning not only makes marketing more successful, it also saves you money!
Plan backwards rather than forwards
The most successful campaigns plan backwards rather than forwards. So, instead of planning to, say, put out a regular newsletter this year or order fancy new brochures (both of which we would love to help you with), the most successful marketeers determine what they want to achieve (e.g., a more engaged customer base or more corporate clients for example) and let that dictate what they output. Likewise, planning how you will measure success is most effective if this is built in from the beginning. And, as we know from many years of specialising in community engagement, the more you evaluate and adapt what you are doing, the more success you will have. So, where do you want to be at the end of 2023? Start there and work backwards …
Planning saves you time and money
We all know that last minute campaigns can be a nightmare – you don’t have the time to shop around for the best deals, rushing is more likely to result in errors going unnoticed, key people don’t get a chance to input and the whole thing ends up not being what you wanted it to be. One of the things we’re known for is pulling great campaigns out of the bag quickly but even we will admit it’s much better to plan ahead and we see so much more success for brands that do. If you start talking to us now about your plans for 2023, we can get you the best deals and really understand what you’re trying to achieve so that when we come to work on your campaign we’re all singing from the same print sheet.
Dates for your diary
We often blog about seasonal marketing opportunities because they are fairly universal and any brand can get involved. Valentines, Pancake Day, Womens Day, Mothers Day, Easter, Fathers Day, Back to School Day, Diwali, Halloween, Guy Fawkes and the winter festivities are all themes that any brand can use as a reason to reach out. But you don’t need a reason to reach out. You can plan to do it at any time. There’s your industry specific dates – key deadlines and events – and your brand-specific dates – key product or service launches. And if you’re really struggling to think of a way to make some noise in 2023 – a good rebrand always gives you plenty to shout about, especially if you get your clients and customers involved in the planning stages.
We love it when a plan comes together
So – where do you want to be in 2023? Team work makes the dream work so let’s make a plan to get your brand ahead of the game together! Call us on 0208 590 0922 or email us at info@marcomedia.co.uk