Much of our work for the really big names is via other agencies and we wouldn’t disclose it (because we value our agency clients far too much!). So it’s fantastic to be able to shout about the work we’ve been doing with Perfetti Van Melle. It may not be a name you instantly recognise but you will immediately know their products and may have some on your desk right now. Perfetti Van Melle is one of the world’s leading manufacturers of confectionary and chewing gum – including brands such as Chupa Chups, Alpenliebe and Mentos.

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Hello pop-pickers! This week we have a Top 40 with a difference – instead of your favourite hits, Avery UK have published a list of our nation’s 40 favourite brands, as reported on the Business Advice website. We recently wrote this blog about memorable branding which was inspired by a video of children identifying logos. Avery UK’s study reached similar conclusions but is less cute and more scientific. We thought the findings may be useful to anyone thinking of a launching a new brand or refreshing their current branding …

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The Guardian recently reported a resurgence in print advertising in newspapers. This comes hot on the heels of news that printed indie magazines are making a big come back, which we also wrote about back in May. So if you think the days of print advertising are numbered, you’d be wrong. But with ever-evolving data-capturing technology, we can’t see digital advertising going anywhere either. So how to decide which is right for you? Here’s our guide to some of the pros and cons of each…

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While we absolutely do not advocate marketing to children, as it’s the school holidays we felt we should publish at least one child-related blog. We came across this video which shows children in the US being tested to find out which brands are most memorable to them. It was interesting to see which logos the children recognized and that got us thinking about what we could do to help you make your brand more memorable …

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